Define: "Automagic" in Business
Multi-headcount capital waste
"Magic isn't real, and neither is automated BGP failover without strict configuration. Ask to see the raw logs."
A process or technology that functions so seamlessly and intuitively it appears to work by magic.
What does "Automagic" actually mean?
"A sales buzzword used to hide the fact that their 'turnkeyTurnkeyA system that will require 6 months of custom integration by the engineering team to function at all.' software requires 400 lines of custom scripting just to connect to the database."
"Our new orchestration tool handles server provisioning completely automagically."
"The vendor promised the failover to the secondary site would be automagic, which naturally resulted in a total network partition."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "Automagic" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
