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Define: "Dogfooding" in Business
Fiscal Threat Level
MODERATE
High risk of unnecessary meetings
CWO Pro-Tip
"Using your own terrible software. Complain loudly in the bug tracker."
What HR thinks it means:
A company using its own products to test and promote them.
What does "Dogfooding" actually mean?
"Forcing employees to suffer through our own buggy beta software."
How HR uses it:
"We will begin dogfooding the new beta release internally starting next week."
How you actually use it:
"We are dogfooding our own security software, which neatly explains why half the company hasn't been able to log in since Tuesday."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Published: 2026-03-01
Related Terminology
Tired of hearing this?
Next time someone says "Dogfooding" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
