Define: "Ideation" in Business
High risk of unnecessary meetings
"Write one vague word on a sticky note early in the session and stay completely silent for the remainder."
The creative process of generating, developing, and communicating new ideas.
What does "Ideation" actually mean?
"Sitting in a room for two hours throwing buzzwords at a whiteboard because leadership lacks a strategy."
"The team will hold an ideation workshop to brainstorm campaign concepts."
"We are blocking off Tuesday morning for ideation because no one knows what to build for Q4."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "Ideation" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
