Define: "LLM-Washing" in Business
Fiscal Threat Level
Multi-headcount capital waste
CWO Pro-Tip
"Ask the sales rep to explain their model parameters and training data sources. When they freeze, decline the contract renewal."
What HR thinks it means:
The deceptive marketing practice of rebranding existing, non-AI products as being powered by Large Language Models or advanced AI.
What does "LLM-Washing" actually mean?
"Taking a basic polling script we've had running on a Linux server since 2018, slapping an 'AI-Driven' sticker on it, and doubling the licensing fee."
How HR uses it:
"We must ensure our product marketing avoids LLM-Washing and accurately reflects our technical capabilities."
How you actually use it:
"The vendor's new cybersecurity suite is pure LLM-Washing; under the hood, it's just the exact same signature-based antivirus they sold us last year."
Related Terminology
Tired of hearing this?
Next time someone says "LLM-Washing" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
