Define: "LLM-Washing" in Business
Multi-headcount capital waste
"Ask the sales rep to explain their model parameters and training data sources. When they freeze, decline the contract renewal."
The deceptive marketing practice of rebranding existing, non-AI products as being powered by Large Language Models or advanced AI.
What does "LLM-Washing" actually mean?
"Taking a basic polling script we've had running on a Linux server since 2018, slapping an 'AI-Driven' sticker on it, and doubling the licensing fee."
"We must ensure our product marketing avoids LLM-Washing and accurately reflects our technical capabilities."
"The vendor's new cybersecurity suite is pure LLM-Washing; under the hood, it's just the exact same signature-based antivirus they sold us last year."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "LLM-Washing" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
