Home > Dictionary > Move the goalposts
Define: "Move the goalposts" in Business
Fiscal Threat Level
HIGH
Multi-headcount capital waste
CWO Pro-Tip
"The requirements have changed again. Demand a deadline extension in writing."
What HR thinks it means:
Changing the criteria or rules for success during the middle of a process.
What does "Move the goalposts" actually mean?
"Management realized you were actually going to finish on time, so they added three more features."
How HR uses it:
"We cannot successfully deliver the project if the client continues to move the goalposts."
How you actually use it:
"Just as we finished the integration, the client decided to move the goalposts and demand full compatibility with Internet Explorer 11."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Published: 2026-03-01