Home > Dictionary > Move the goalposts

Define: "Move the goalposts" in Business

The corporate definition of Move the goalposts
Fiscal Threat Level
HIGH

Multi-headcount capital waste

CWO Pro-Tip

"The requirements have changed again. Demand a deadline extension in writing."

What HR thinks it means:

Changing the criteria or rules for success during the middle of a process.

What does "Move the goalposts" actually mean?

"Management realized you were actually going to finish on time, so they added three more features."

How HR uses it:

"We cannot successfully deliver the project if the client continues to move the goalposts."

How you actually use it:

"Just as we finished the integration, the client decided to move the goalposts and demand full compatibility with Internet Explorer 11."

The Chief Waste Officer

By The Chief Waste Officer

18 years in the corporate trenches quantifying waste so you don't have to.

Published: 2026-03-01

Related Terminology

Tired of hearing this?

Next time someone says "Move the goalposts" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.

Download Corporate Burn Rate on Google Play to track wasted meeting costs