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Define: "North Star"
What HR thinks it means:
A guiding principle or long-term vision for a company or product.
What it actually means:
"A vague, inspirational goal that changes every time a new VP is hired."
Use it in a meeting:
"Our new North Star metric is customer engagement, which we achieve by aggressively spamming them with push notifications until they uninstall the app."
Related Terminology
Tired of hearing this?
Next time someone says "North Star" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
