Define: "Now Now" in Business
High risk of unnecessary meetings
"Immediately drop off the bridge. If it really is happening "now now," they won't need you to sit there watching the ping time out."
An informal expression indicating that something will be done shortly.
What does "Now Now" actually mean?
"A verbal stalling tactic used by project managers who just realized they have absolutely no idea what you asked them for."
"I am just finishing up the report and will send it over now now."
"The vendor said the BGP peer was coming up now now, so I went ahead and took my lunch break."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "Now Now" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
