Define: "Optics" in Business
High risk of unnecessary meetings
"How things look to management. Hide the messy cables and smile."
How a situation, decision, or action will be perceived by stakeholdersStakeholdersThe 15 people who will complain about the final product but refused to attend the requirements meetings..
What does "Optics" actually mean?
"It doesn't matter if the project is on fire, as long as the status report is color-coded green."
"We need to consider the external optics before we announce the restructuring."
"To improve the optics of our massive data breach, PR suggested we rebrand it as an 'unplanned public transparency initiative.'"
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "Optics" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
