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Define: "Reinvent the Wheel" in Business

The corporate definition of Reinvent the Wheel
Fiscal Threat Level
SEVERE

Catastrophic fiscal burn

CWO Pro-Tip

"Calculate the hourly burn rateBurn rateThe terrifying dollar amount your team is wasting by arguing about button colors on a Zoom call. of the engineering team building the custom tool, compare it to the commercial SaaS invoice, and accidentally leave the math on the shared whiteboard."

What HR thinks it means:

The unnecessary duplication of effort spent designing a custom process or solution when proven industry-standard alternatives already exist.

What does "Reinvent the Wheel" actually mean?

"Our VP of Engineering wants to pad his resume, so instead of paying $20 a month for an off-the-shelf tool, 12 developers are going to spend a year building a worse version from scratch."

How HR uses it:

"Let's leverageLeverageExploiting a tool, process, or junior employee until they completely break down. existing templates rather than trying to reinvent the wheel for this client pitch."

How you actually use it:

"He claimed we did not want to reinvent the wheel, right before ordering the team to write a custom internal ticketing system in Python instead of renewing our Jira license."

The Chief Waste Officer

By The Chief Waste Officer

18 years in the corporate trenches quantifying waste so you don't have to.

Published: 2026-10-23

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