Define: "Shiny Object Syndrome" in Business
Catastrophic fiscal burn
"Agree enthusiastically, ask for the budget code to build a proof-of-concept, and watch the idea quietly die when they realize it costs money."
A tendency for leadership to rapidly adopt emerging technologies to drive innovation.
What does "Shiny Object Syndrome" actually mean?
"Halting a stable enterprise architecture because an executive was sold a buzzword-heavy unproven solution at an industry golf tournament."
"We must guard against shiny object syndrome and remain focused on our core strategic deliverables."
"We had to pause the entire SDWAN deployment because the VP caught shiny object syndrome and wants to evaluate a blockchain alternative."
By The Chief Waste Officer
18 years in the corporate trenches quantifying waste so you don't have to.
Related Terminology
Tired of hearing this?
Next time someone says "Shiny Object Syndrome" in a meeting, track exactly how much company money they just wasted. Play Buzzword Bingo, generate a waste invoice, and stop the bleeding.
