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Define: "Soft launch"

The corporate definition of Soft launch

What HR thinks it means:

Releasing a product to a limited audience to test viability.

What it actually means:

"Pushing untested code to production and hoping nobody important notices the bugs."

Use it in a meeting:

"We did a soft launch of the new portal on Friday evening, guaranteeing that the weekend support team would suffer maximum casualties."

Related Terminology

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